A font of knowledge

Like most people, I suspect you probably don’t care about fonts. I do. I love finding new fonts with unique and interesting designs. I find the selection of an appropriate font an integral part of any design process. As James Cameron, director of 3D blockbuster Avatar, discovered, choosing the wrong font can leave you open to scorn and ridicule. (The movie used ‘Papyrus’ for its promotional material and subtitles.) While I don’t consider myself a ‘font snob’, I do draw the line at Comic Sans. Unless you’re deliberately being ironic, it’s a font you should never, ever use.